How can warehouses acquire customers? There are several ways.
Traditional Marketing Methods
Consider traditional marketing methods like print media, street signage and advertisements in newspapers. Those are all ways to “get your name out there.” Of course, warehouses can also acquire new customers through customer referrals, agents/brokers, and networking events, too. Then there’s the company website. In the digital age, every warehouse should have an up-to-date website that engages current and potential customers with key information about their warehouse.
Digital Marketing
When you think of most people, wherever they are, what are they doing these days? They’re looking down at their phones, reading something from the Internet, such as a Facebook or Twitter feed. So, it behooves a warehouse to be on social media. “Digital” is the word of the moment, isn’t it? We live in a world where anyone anywhere with a smartphone or iPad can access information about almost anything, including warehouses around the world!
Some of the best ways to acquire customers in the digital era include having a great company website, using search engine marketing, email marketing, and social media to find and engage with potential customers.
Third Party Logistics Partner
While the aforementioned ways of acquiring new customers generally work well, what about working with a third party logistics partner? That way, you’re connected with all the people they’re connected with, such that it’s easier to find and acquire customers. If “digital” is a keyword these days, so is “networking,” and that’s what a third party logistics partner excels at– they’ve done the networking for you, and can almost instantly connect you with potential customers! It’s a win-win situation.
Are you looking for a warehouse for your company or business to utilize so you can conduct and/or grow your business? Affiliated Warehouse Companies can help you find the right warehouse to meet your needs; our people can connect you with important people across all of North America, including Canada, the U.S., and Mexico. For more info, please call 732-739-2323.
